Skin care with proven results — developed by a pharmacist.

01. How it all started

As a pharmacist, youwear more than a whitecoat - you carryresponsibility. HildeNys, founder of Ray,knows this betterthan anyone else.

As a pharmacist, you wear more than a whitecoat - you carry responsibility. Hilde Nys,founder of Ray, knows this better than anyone else.

02. The pharmacy

For more than 20 years,she has been runningher pharmacy in theheart of Ghent, wherepeople entrust theirhealth, concerns, skinand hair to her.

For more than 20 years, she has beenrunning her pharmacy in the heart ofGhent, where people entrust theirhealth, concerns, skin and hair to her.

03. Ingredients

After criticallyexamining the ingredientsof the products shesold in her pharmacy,Hilde decided they didnot meet her strictrequirements.

After critically examining theingredients of the products she soldin her pharmacy, Hilde decided theydid not meet her strict requirements.

04. The founding of Ray

Therefore, she soughtout gentle and effectiveingredients herself.Together with her sonThomas, she developedRay: skin and haircare that returns tothe essentials.

Therefore, she sought out gentle and effectiveingredients herself. Together with her sonThomas, she developed Ray: skin and haircare that returns to the essentials.

05. Development

The very first Rayproducts were developedwith the help ofcustomers from thepharmacy. To thisday, customer feedbackis closely monitoredto continuously improvethe products.

The very first Ray products were developedwith the help of customers from the pharmacy.To this day, customer feedback is closelymonitored to continuously improve the products.

All Ray products are based on scientifically proven ingredients, without unnecessary additives and with a focus on effective dosages. Each ingredient is of natural origin and has proven effectiveness.

Ray's 3 criteria for ingredient selection.

Skin

Safe for sensitive skin, hypoallergenic, non-comedogenic and free from pigment disruptors.

Body

Free from hormone-disrupting, carcinogenic, mutagenic, or immunity-disrupting properties.

ED Lists. (2024). Endocrine disruptor lists: Lists I, II, and III: https://edlists.org/the-ed-lists
C(ancerogenic)M(utagenic)R(eprotoxic) list. European Chemicals Agency (ECHA). https://echa.europa.eu/nl/substances-restricted-under-reach

Planet

We test all our products for rapid biodegradability.

ED Lists. (2024). Endocrine disruptor lists: Lists I, II, and III: https://edlists.org/the-ed-lists
C(ancerogenic)M(utagenic)R(eprotoxic) list. European Chemicals Agency (ECHA). https://echa.europa.eu/nl/substances-restricted-under-reach

The European Union sets high standards, but Ray goes even further.

Strict quality standards

All products meet their own, stricter quality standards. For example, ingredients on the EU's suspect lists are also resolutely avoided.

Local production

To ensure Ray's quality and transparency, all products are developed and produced in-house in the laboratory of Hilde Nys and her team in Nazareth, Belgium.

Innovation

The continuous search for new active ingredients leads not only to the development of completely new formulas, but also to the refinement and improvement of existing products.

Every ingredient used in our formulations has been carefully chosen by Hilde and is backed by scientific research.

Ray's key ingredients

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Vitamin C

Boosts collagen production, helping to firm the skin. Acts as a strong antioxidant against damage from free radicals (UV radiation and pollution).

Niacinamide

A versatile vitamin B3 that helps restore the skin barrier and improve skin texture in case of wrinkles. Acts as an antioxidant against pigmentation spots and helps calm redness.

Shea Butter

Intensively nourishes the skin without making it greasy. Shea butter contains a high concentration of vitamins and antioxidants, boosting skin repair and forming a thin layer that protects against cold, wind, and pollution.

Squalane

Helpt de huidbarrière herstellen en houdt de huid soepel zonder vettig gevoel. Squalaan is een lichaamseigen stof en draagt bij tot een gehydrateerde huid.

Low molecular weight hyaluronic acid

Penetrates deep into the skin and intensively hydrates from within. Reduces wrinkles, fine lines and improves skin elasticity.

High molecular weight hyaluronic acid

Forms a moisture-retaining layer on the skin, keeping it instantly hydrated and protected against moisture loss.

Peptides

Stimulate collagen production for a visible reduction of wrinkles. The skin appears firmer and smoother, with results visible after 15 minutes and also in the long term.

Zinc

Reduces unnecessary sebum production by inhibiting 5-alpha reductase. This reduces shine, resulting in a mattifying effect on the skin. Zinc has antibacterial properties against proprionibacter acnes and helps restore the skin barrier.

Mandelic acid

An alpha hydroxy acid (AHA) that loosens and removes dead skin cells from the skin. As a result, it helps unclog pores, shrink them and brighten the complexion.

‘With Ray, we want to make healthy skincare accessible to everyone.’

Strong combination

Pharmacist Hilde and her son Thomas make a strong duo. She is the scientist who knows the ingredients and makes the formulas; he is the creative and strategic force of the brand.

Transparency and sustainability

Hilde and Thomas believe in transparency, sustainability and effective results-without harmful substances or empty promises. Both roll up their sleeves themselves in making, packaging and selling Ray-together with the rest of the team.